Discourse and political culture: The language of the Third Way in Germany and the UK
This book presents a new approach to comparative politico-linguistic discourse analysis. It takes a transdisciplinary stance and combines analytical tools from linguistic discourse analysis (keywords, metaphors, argumentation, genre) and political science (political culture, comparative politics, ideologies). It is comprehensive in its introduction of approaches from the German tradition of politico-linguistics. This tradition has not, thus far, been accessible to a non-German speaking readership and hence the volume adds insights into the mechanics of political discourse from a diverse set of viewpoints.
The book analyses the modernisation discourses in social democratic parties in Britain and Germany between 1994 and 2003, a project that was named ‘Third Way’. It demonstrates how political language and political culture are related and how politicians will adapt a global ideology to local political circumstances in order to convince the electorate. At the same time, the book presents new insights into the German political culture and the version of Third Way discourses in the Social Democratic Party of Germany (SPD) under the leadership of Gerhard Schröder which have played a key role in shaping current political discourse in Germany. It concludes with a model for the study of political discourse which makes the work relevant to scholars in Social Sciences and beyond.
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Postmillennial trends in anglophone literatures, cultures and media
The book offers a collection of papers that draw on contemporary developments in cultural studies in their discussions of postmillennial trends in works of Anglophone literature and media. The first section of the book, “Addressing the Theories of a New Cultural Paradigm”, comprises ten essays that present, respectively, performatist, metamodernist, digimodernist, and hypomodernist readings of selected texts in order to test the usefulness of recent theories in explorations of the new paradigm in literary, media and food studies. The papers cover a wide variety of genres, including the novel, the film, the documentary, the cookbook, the food magazine, and the food commercial, and present a number of themes which shed light on the nature of the new paradigm. The second part of the volume, “Mapping the Dynamics of a New Sensibility”, offers a wider perspective and presents seven papers that search for evidence of a new sensibility in selected examples of postmillennial texts. These contributions move beyond the frameworks of the theories explored in the first part in order to offer new perspectives in the contributors’ respective fields of interest.
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