ADA is a non-profit initiative that seeks to enable knowledge production about Arabic design and its history through a framework of collecting, digitizing, and exhibiting. ADA aims to provide an open and accessible platform for the public to counter the parallel, inaccessible, and non-existent physical archive of the second half of the 20th century.
Our Story
The Arabic Design Archive and Design Repository are founded by the Egyptian Designer, practitioner historian, and researcher Moe Elhossieny. ADA was conceived in an attempt to address the limited historical resources around Arab design and accessible archives concerned with its history. Elhossieny embarked on this project in early 2020, focusing on collecting Arabic book cover designs. Since then, the archive team has grown to include Arab designers and researchers from around the region, brought together through a shared sense of responsibility to make this archive possible. The archive team is located between Cairo, Beirut, Jerusalem, Casablanca, and Vancouver.
Since 2021, the team’s efforts and focus have expanded and slowly grown to encompass all graphic design-related material.
Philosophical conception:
Our project adapts a rhizomatic conception of knowledge production, which describes theory and methodology that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation as opposed to a hierarchical conception of knowledge production. A stance to push for a decentralized knowledge production process.
Methodological framework:
Our methodology is derived from our philosophical conception, and utilizes what is known in histography as “A history from below.“ This methodology invites the community to engage with and be part of the project. This method pointed our team to more materials that weren’t highlighted. So far, the contributions by the community have been invaluable.
https://arabicdesignarchive.com/about
Das Team ist auch auf Twitter, Facebook und Instagram vertreten.